The South West Regional Development Agency (SWRDA) wanted to challenge perceptions of business in the South West of England
by focusing on excellence in four specific areas: skill and learning, the environment, partnerships and innovation and technology.
The prime audiences for the communication of this message were Government (local, UK and EU), opinion formers in major
corporations and organisations, and potential inward investors.
Our response was to design and produce a full-colour, hardback book that highlighted the region’s excellence in
each of the key areas. We used case histories as a way of bringing examples of this excellence to life. These were interspersed
with text-only features expressing an individual’s viewpoint on a specific issue. To give the document pace, a
mixture of full-bleed colour images and black and white portraits were used.
We managed the entire process from the debate over who should be featured in the book, through making contact with the contributors, briefing the copywriters, designing the document and managing the print.
We managed the entire process from the debate over who should be featured in the book, through making contact with the contributors, briefing the copywriters, designing the document and managing the print.