A long-time client of Proctor and Stevenson, Canon has provided us with many challenges over the years, as we’ve been tasked with creating sales support and product marketing communications for its Office Division. So what we don’t know about copiers, printers and scanners probably isn’t worth knowing at all.
That challenge has seen us produce both printed and electronic media for Canon, ranging from CD-ROMs containing training demonstrations for use by Canon sales staff and engineers, to brochures distributed to key customers, extolling the virtues and business advantages of networked, multi-functional printers.
As you’d expect, Canon has a well-established brand throughout its markets, so our design has always built on this solid basis. We’ve used it to create work that’s both instantly recognisable and impactful, featuring copy and design that translates often-technical information into persuasive, straightforward messaging.