Alterian offers innovative software solutions to marketing services providers, giving these clients visualised business insight that analyses and segments data, and deepens their understanding of customer behaviour and motivations.
Building on this strong offering, Alterian asked us to help develop a suite of corporate literature, including its Annual Survey and Annual Report. Following close work with Alterian, we came to the conclusion that a strong individual identity would help to position the business and its services firmly in the minds of prospective customers.
With this as our goal, we developed the ‘Unconventional Wisdom’ positioning and image for the organisation, which has since been rolled out across a company website, DM, partner toolkits and exhibition design. It’s an identity and ethos that is unlike anything else in the market, being as unconventional and original in its look and feel as it is in its messaging.