Why would a creative agency jump into the highly technical world of hard-core IT engineering? Because they believed in their vision and had the creativity, courage and commitment to realise it.
Read the DMA article on innovation from Proctor and Stevenson
Read about the opportunities open to all businesses, large or small, made possible by the ability to see who is responding to your marketing activities without them having to leave their details
“The best way to predict the future is to invent it”
Alan Kay, 1971
inventor of Smalltalk which was the inspiration and technical basis for the Macintosh and subsequent windowing based systems